10 Email Marketing Tips for Freelancers To Help Grow Their Biz

There’s no doubt about it, email marketing is a powerhouse tool for freelancers looking to grow their business, connect with clients, and establish their brand. At Freelancing Females, we're passionate about helping you succeed. That's why we've compiled our top 10 email marketing tips to elevate your freelance game. Plus, stay tuned for an exclusive FF discount link!

Integrate Sign-Up Forms on Your Website 

Just as brick-and-mortar businesses have a storefront, your website acts as your digital storefront, making every visitor a potential client. Make it easy for them to stay connected by placing sign-up forms prominently on your homepage, blog posts, and contact page. Remember, keep it simple—just ask for a name and email address. For a little extra push, consider using pop-ups. While they can be a hot topic of conversation, a well-timed pop-up can capture those who are already interested but need that final nudge to subscribe.

Offer Valuable Content 

I know I know, we all hear this every five minutes! But hear us out… What’s the best way to get someone to give you their email address? Offer them something they can’t resist! Create lead magnets like eBooks, checklists, or exclusive templates that provide real value. For example, if you’re a freelance graphic designer, a free guide on the top design trends for the year can be incredibly enticing. This not only grows your list but also positions you as an expert in your field. Stuck on what to write? Constant Contact has a handy AI tool that helps you craft the perfect message, we love this for helping cut down writing time. As let’s face it, most of us are busy with client work so having an AI assistant to get those creative juices flowing is a life savior! 

Utilize QR Codes at Events 

Are you attending networking events or hosting workshops? QR codes can be a game-changer. Print them on business cards, flyers, or even on a display at your booth. When scanned, these codes should lead directly to your sign-up form. It’s a quick, efficient way to convert in-person interactions into email subscribers. This method is perfect for capturing the moment of interest and turning it into a lasting connection.

Promote Your Email List on Social Media 

Your social media followers are already engaged with your brand—now it’s time to bring them deeper into the fold. Regularly promote your email list on platforms like Instagram, Facebook, and LinkedIn. Share the benefits of subscribing, whether it’s exclusive content, special offers, or insider tips. Use a clear call-to-action and make the sign-up link easily accessible in your bio or as a pinned post. Using Constant Contact email-list-building tools is a great way to boost your list numbers. On their site, they have a heap of features that help you grow your list such as; an engaging sign-up page, easy to use google ads software that helps you get the most out of your ad spend and a social media tool that allows you to manage all your accounts in one space. We love a tool that does it all! 

Partner with Other Businesses 

Collaboration is key in the freelance world. Partner with other businesses or freelancers in your niche for cross-promotions. For instance, if you’re a freelance writer, team up with a graphic designer to offer a joint giveaway. This not only expands your reach but also introduces your services to a whole new audience. It’s a win-win situation that can significantly boost your email list.

Design Mobile-Responsive Emails 

Did you know that over half of all emails are opened on mobile devices? That’s why it’s crucial to use mobile-responsive templates. These designs ensure your emails look great on any device, whether it’s a smartphone, tablet, or desktop. A clean, visually appealing email can significantly increase engagement rates and make sure your message is heard loud and clear. Tools like Constant Contact provide mobile-responsive templates that are easy to customize.

Craft Compelling Subject Lines 

The subject line is your first impression in the inbox—make it count! A great subject line should be eye-catching and give readers a reason to open your email. Aim for 4-7 words that create curiosity or urgency. For instance, "Discover the Top 5 Design Trends of 2024" is far more engaging than "Newsletter #23". Experiment with different styles and see what resonates best with your audience. Need inspiration? Constant Contact offers AI tools to help craft the perfect subject lines.

Keep Your Content Concise 

People are busy, and lengthy emails can be a turn-off. Keep your email content clear, concise, and to the point. Aim for about 20 lines of text or less. Use short paragraphs, bullet points, and subheadings to make your content easy to skim. This ensures your key messages are delivered quickly and effectively, increasing the likelihood that readers will take action.

Use Eye-Catching Images 

Images can make your emails more engaging and visually appealing. However, it's important not to go overboard. Aim for 1-3 high-quality images that reinforce your message and align with your brand. For example, if you’re announcing a new product, include a professional photo of the product in use. Images should complement your text, not overshadow it. We love that you can integrate Canva using Constant Contact, making it super easy to integrate your gorgeous visuals. 

Measure and Optimize 

The work doesn’t stop after hitting send. To continuously improve your email marketing, track key metrics like open rates, click-through rates, and conversions. Use A/B testing to see what works best—try different subject lines, images, or call-to-action buttons. Regularly review your performance data and adjust your strategy accordingly to keep your email marketing efforts effective and efficient. Constant Contacts email tracking software helps you understand exactly what's working, who is opening your emails, what time is optimal to send and so much more! Great tools like this take the guesswork out of your email marketing efforts and allow you to create an effective strategy. We also love to subscribe to various newsletters on email marketing, this helps us stay up to date on trends and continually improve our newsletter. 

By implementing these email marketing tips, you can effectively grow your client base, build stronger connections, and elevate your freelance business. Remember, every email is an opportunity to showcase your expertise, move people into your funnel and build lasting relationships.

As a thank you for being part of our wonderful community, our friends at Constant Contact are giving FF’s 20% discount for three months on their subscription. Click here to up your email marketing game and claim your exclusive discount.