Website messaging to attract ready-to-invest-in-an-expert clients

July 17, 2pm CST

 

Most website messaging advice (ya know: “pain-agitate-solution”, “clearly state what you do and who for”) is built for the DIY audience or price-conscious buyers…  the ones who still need to be convinced that they need your type of service. 

But your dream clients? They already know they want your type of service. What they’re really deciding is who they trust to do it right.

That’s what this workshop is all about.

You’ll learn:

  • Why most “best practices” in website messaging don’t work for premium clients, and what to do instead

  • The 5 decision-making traits of clients who are calm, committed, and ready to invest

  • How to use your site to pre-qualify leads so they come in 90% sold on YOU (not “interviewing a few more people”)

  • What to say to attract clients who value your thinking (not just your deliverables)

  • What to avoid if you want to stop competing on price and exclusively get hired for YOUR brain

^ All based on patterns I uncovered by analyzing dozens of client interviews I’ve done since 2023, specifically with the best of the best clients my clients have ever worked with.

 

 

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Each month we hold intimate workshops for our directory members. This is the perfect place to position your brand as the go-to in your industry.

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